Search engine optimization (SEO) is crucial for several reasons. it helps increase your visibility to reach your target audience. As cannabis is still illegal at the federal level, traditional marketing methods can be restricted. strategic SEO gets your brand in front of consumers through organic search results. it also establishes trust and credibility with your audience. By appearing at the top of search engine results, you can demonstrate to potential customers that your brand is a reputable and trustworthy source of information or products. stay ahead of your competition.