purposeful Content can be a differentiator for your brand. it keeps people up to date about the latest trends, best practices, and research related to cannabis. it can also help you stand out and attract customers by building brand awareness and developing relationships with your target audience. creating accurate and transparent content ensures compliance with laws and regulations, thus building trust with customers and regulators. Lastly, purposeful content advocates for the benefits of cannabis and educates the public and policymakers about its potential.